How to Choose Your Political Consulting Team

Political consultants  are a valuable resource for all political election campaigns.  Political consulting firms should bring professional knowledge, tools, and resources to the table that campaigns can take advantage of at relatively reasonable prices. As more and more political campaigns utilize the services of political consulting firms, many more such companies have been formed, with the result that the industry is now more competitive, more affordable, and more widespread. If you are ready to engage a firm (or already have), here are three ways to make sure you get the most out of the relationship:

1.  Understand that YOU are The FINAL Dicision maker

Professional consultants bring a lot to the table, but ultimately, the campaign is in the candidate’s and the party staff’s hands.  That means that when push comes to shove, it is the candidate and his or her key staff members who must make the ultimate decisions on which way is most likely to win.

If you’re new to politics, for many of your decisions you will want to take the advice of your consultants – they have been there and you do not need to reinvent the wheel.  However, if you just can not reach agreement on a key point of campaign strategy, ultimately the buck stops with the candidate.

2.  Communicate, Communicate, Communicate

Because the consultant will most likely not be working out of your office or be with you on a daily or monthly basis, it is imperative that you stay in touch with your political consulting firm, and that they stay in touch with you.  They should be reachable in emergencies, and deliver on promises on time and on budget.

Communicate your goals and objectives clearly to your consultant, and ask for updates and progress reports on a regular basis.  Plan in-person meetings as often as reasonable, but not so much that it becomes unproductive or inefficient.

3.  Make Great Decisions, then Trust Your Consultant

Take the time, early in the process, to pick a great consultant – not a good consultant, a great consultant.  Engage a professional and well regarded political consulting firm or individual operative, and then work with your team to write a great comprehensive campaign plan.  If you take your time on these steps, you can trust your consultant and your plan.  When you disagree with your consulting firm (and you will) think about that trust, and consider their years of experience before dismissing their ideas for your campaign.


A team of election campaign experts from Make You Big Election Consulting can be embedded within your team to help, train your team and oversee political campaign operations in order to ensure ongoing effectiveness as your election campaign builds momentum and turn undecided swing voters in your favor.

You can request from us a campaign quote, peruse our services, product catalog or schedule a discussion meeting with us. For any further details, Please feel free to contact us.

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